Portfolio
Project: Amelia Gilbert, The Grounded Path | Holistic Health Coaching
Squarespace 7.1 Website Design and Build | Brand Identity Design | Website Copy | Pattern and AI Image Generation
Challenge: Amelia Gilbert’s DIY branding and website lacked cohesion and credibility, making it difficult to attract clients or clearly present her services.
Solution: Developed a calming, organic brand identity with grounded greens and soft neutrals, paired with approachable typography. Designed and built a Squarespace site structured around coaching packages, testimonials, and a resource hub, supported by a clear visual system of patterns and icons.
Outcome: The Grounded Path launched with a cohesive, trusted presence that resonated with clients. Within the first month, Amelia signed new clients and established stronger professional credibility online.
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