STRATEGY

DESIGN DIRECTION

WEBSITES

BRANDING

For ambitious small to medium NZ businesses ready to stand out with strategy, clarity, and design direction that commands attention.

Design Studio, based in Auckland, New Zealand

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OUT OF THE BOX THINKING *

FULL CUSTOM DESIGN

Custom Branding & Logo Design

We provide a strategic, distinctive, and fully tailored brand and logo solution, helping you build a brand that stands out, connects with your audience, and positions you for long-term success.

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Squarespace Custom Website Design & Build

We offer a comprehensive, customised solution for each client, guiding you through every step of the process with all the necessary tools for a successful launch.

Squarespace Web Designer, Auckland, NZ_designaglowstudio

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Website refresh_Web designer Auckland_Design Aglow Studio

Strategic Web Refinement:

Re-aligning your digital presence with your current level of expertise.

You don’t always need to tear everything down; often, you need to bring your existing foundation up to the level of the expert you’ve become.

The Audit & Realignment:

We audit your existing digital assets to identify exactly where your brand is "leaking" authority. By pinpointing friction points in the user journey and visual inconsistencies, we refine your platform to meet your current business objectives and reflect your true seniority.

Precision Elevation:

This is a targeted, surgical approach to design. We focus on:

Authority Calibration: Updating visual cues and hierarchy to match your industry standing.
User Flow Refinement: Smoothing out the path from visitor to client to ensure higher conversion.
Strategic Scalability: Ensuring your existing site is technically and visually prepared for your next phase of growth.

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My brand didn’t reflect who I am, and how I wanted my clients to see me in the world. It was drab and dark and now after working with Kellie it’s vibrant, sassy and 100% me”. Thank you!

—Brigid W, Business Coach, Auckland
Kellie led with the design of my brand identity and then developed my entire online course, carrying the brand through every touchpoint with care and consistency. The final result was thoughtful, cohesive, and beautifully executed. Seeing it all come together was incredibly emotional - I felt confident, supported, and proud of what we’d created.

Lynda Fulton, Christchurch
Kellie's not only a great designer she was fantastic to deal with and made the whole process really easy… I loved that she listened to everything I wanted and really took it on board. This made it really easy to deal with Kellie and the whole design process was a breeze.

— Michelle, Love the Little Things
Working with Kellie is great! She makes the process of getting a great branding bundle so easy.

Gemma, Auckland
Gosh, I just don't have the words to describe how grateful I am to Kellie for her Canva templates. They have saved me so much time and I have SO much confidence that I have created the most rocking opt-in ever.

Sarah, Christchurch
I recently attended the Creative in Canva workshop hosted by Kellie and recommend it to anyone who is new to Canva and would like to know how to use it with confidence. Her course has structure and she gives you the tools to navigate your way to your creation.

Irene, Auckland
Kellie is an expert and taking what is in your head and turning it into a beautiful online product. She went above and beyond.

Terra Bohlman, Business Coach, Texas
Kellie designed my eBook and developed a cohesive visual theme for my advertising and website. She also guided me through planning my marketing to understanding how to use Facebook advertising more effectively. Working with Kellie gave me clarity and confidence. She’s clear, articulate, and brings a practical, strategic approach that made a real difference to my business.

Sarah McMurray, Relating to Money

Who We Love To Work With

A woman roller skating at a skatepark under a blue sky, with the text 'Lala Coach Health + Fitness' overlayed on the image.

A woman lying on her back on a white floor with her head outside the frame, wearing ripped jeans, grey boots, and a tan top. She is positioned under a tan leather couch with a white wall behind it that has the name 'Shierra Bailey' and the words 'Live. Life. Joy.' and 'Lifecoach' written on it.

Green book or card with symbols of an eye, a hand, and a spiral, and the name 'Aimee Goodman,' held in front of a background of green leaves and a person's arm.

We specialise from helping entrepreneurs and startups from set up to launched, through to clients at all stages of their business journey.

We custom tailor each proposal to perfectly suit the unique needs and preferences of our clients.

✼ Wellness Industries

✼ Life Coaches

✼ Professional Consultants

✼ Small to Medium Sized Service-Based Businesses

✼ Interior Designers

✼ Professional Services

✼ Photographers

Simply email us to request a copy of the Design Department’s Media Kit

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Meet Owner & Creative Designer

Hi, I’m Kellie Annesley-Smith

I don’t believe in just making things “pretty.” My method of operandi, when it comes to working with my clients is Strategy + Design means an Unforgettable Brand.

Everything I create is built with purpose:
✔ Commercially driven branding – ensuring your brand aligns with your business goals and attracts the right clients;
✔ Websites designed for conversion – because great aesthetics mean nothing without results;
✔ A streamlined, collaborative process – no confusion, no overwhelm, just clarity and momentum.

By blending design, strategy, and storytelling, I create an experience that reflects the heart of my client’s business while making sure it actually drives results.

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Shop The Workbooks

Straight from the Studio’s marketing and design files, our playbooks are designed to help you cut through the guesswork and take action with clarity, strategy, and confidence.