STRATEGY

DESIGN DIRECTION

WEBSITES

BRANDING

For ambitious small to medium NZ businesses ready to stand out with strategy, clarity, and design direction that commands attention.

Design Studio, based in Auckland, New Zealand

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OUT OF THE BOX THINKING *

FULL CUSTOM DESIGN

Custom Branding & Logo Design

We provide a strategic, distinctive, and fully tailored brand and logo solution, helping you build a brand that stands out, connects with your audience, and positions you for long-term success.

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Squarespace Custom Website Design & Build

We offer a comprehensive, customised solution for each client, guiding you through every step of the process with all the necessary tools for a successful launch.

Squarespace Web Designer, Auckland, NZ_designaglowstudio

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Website refresh_Web designer Auckland_Design Aglow Studio

Website Make-Over Package:

Sometimes it’s best to work with what you’ve got… for now.

It’s highly likely you already have a website. Maybe you’re thinking it’s a little outdated and potential clients aren’t hanging out on your website.

We’ve thought of you.

For a limited time, Design Aglow Studio is offering The Website Make-Over service and this includes a part or full website overhaul, no matter what platform you’re on.

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My brand didn’t reflect who I am, and how I wanted my clients to see me in the world. It was drab and dark and now after working with Kellie it’s vibrant, sassy and 100% me”. Thank you!

—Brigid W, Business Coach, Auckland
This woman is sooo bloody talented in so many areas it’s unbelievable. Kellie started by doing my branding then progressed to developing my whole course online, taking the branding style straight through and implementing the course membership and modules. I love it! I almost cried when I first saw it - it’s brilliant and I’m so happy.

Lynda Fulton, Christchurch
Kellie's not only a great designer she was fantastic to deal with and made the whole process really easy… I loved that she listened to everything I wanted and really took it on board. This made it really easy to deal with Kellie and the whole design process was a breeze.

— Michelle, Love the Little Things
Working with Kellie is great! She makes the process of getting a great branding bundle so easy.

Gemma, Auckland
Gosh, I just don't have the words to describe how grateful I am to Kellie for her Canva templates. They have saved me so much time and I have SO much confidence that I have created the most rocking opt-in ever.

Sarah, Christchurch
I recently attended the Creative in Canva workshop hosted by Kellie and recommend it to anyone who is new to Canva and would like to know how to use it with confidence. Her course has structure and she gives you the tools to navigate your way to your creation.

Irene, Auckland
Kellie is an expert and taking what is in your head and turning it into a beautiful online product. She went above and beyond.

Terra Bohlman, Business Coach, Texas
Kellie has been integral to my business. She not only designed my gorgeous ebook but also developed a theme for my advertisement and website. Kellie also taught me many social media techniques and how to make a plan including Facebook advertising. If you want anyone to teach you, I highly recommend Kellie. She is clear, and articulate and certainly knows her stuff.

Sarah McMurray, Relating to Money

Who We Love To Work With

A woman roller skating at a skatepark under a blue sky, with the text 'Lala Coach Health + Fitness' overlayed on the image.

A woman lying on her back on a white floor with her head outside the frame, wearing ripped jeans, grey boots, and a tan top. She is positioned under a tan leather couch with a white wall behind it that has the name 'Shierra Bailey' and the words 'Live. Life. Joy.' and 'Lifecoach' written on it.

Green book or card with symbols of an eye, a hand, and a spiral, and the name 'Aimee Goodman,' held in front of a background of green leaves and a person's arm.

We specialise from helping entrepreneurs and startups from set up to launched, through to clients at all stages of their business journey.

We custom tailor each proposal to perfectly suit the unique needs and preferences of our clients.

✼ Wellness Industries

✼ Life Coaches

✼ Professional Consultants

✼ Interior Designers

✼ Professional Services

✼ Photographers

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Design Aglow Studio_Kellie Annesley-Smith

Meet Owner & Creative Designer

Hi, I’m Kellie Annesley-Smith

I don’t believe in just making things “pretty.” My method of operandi, when it comes to working with my clients is Strategy + Design means an Unforgettable Brand.

Everything I create is built with purpose:
✔ Commercially driven branding – ensuring your brand aligns with your business goals and attracts the right clients;
✔ Websites designed for conversion – because aesthetics mean anything without results;
✔ A streamlined, collaborative process – no confusion, no overwhelm, just clarity and momentum.

By blending design, strategy, and storytelling, I create an experience that reflects the heart of my client’s business while making sure it actually drives results.

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Shop The Workbooks

Straight from the Studio’s marketing and design files, our playbooks are designed to help you cut through the guesswork and take action with clarity, strategy, and confidence.