
STRATEGY
DESIGN DIRECTION
WEBSITES
BRANDING
OUT OF THE BOX THINKING *
OUT OF THE BOX THINKING *
Design Studio, based in Auckland, New Zealand
FULL CUSTOM DESIGN
FULL CUSTOM DESIGN
Custom Branding & Logo Design
We provide a strategic, distinctive, and fully tailored brand and logo solution, helping you build a brand that stands out, connects with your audience, and positions you for long-term success.
Squarespace Custom Website Design & Build
We offer a comprehensive, customised solution for each client, guiding you through every step of the process with all the necessary tools for a successful launch.
Pre-Designed Squarespace Templates
High-end Squarespace Templates without the high-end price tag. We offer an impressive selection of beautifully designed templates that are not only stylish but also easy to customise to fit your unique brand identity. Our templates provide exceptional quality and functionality that won’t break the bank.
SEMI-CUSTOM / ALREADY DESIGNED FOR YOU
SEMI-CUSTOM / ALREADY DESIGNED FOR YOU
Pre-Designed Logos & Branding
Times are tough at the moment, but that doesn’t mean you should go without and settle on anything less than stellar.
These pre-designed bundles are for those who are just starting their business, on a limited budget or wish for a quick stylish brand and logo.
Website Make-Over Package:
Sometimes it’s best to work with what you’ve got… for now.
It’s highly likely you already have a website. Maybe you’re thinking it’s a little outdated and potential clients aren’t hanging out on your website.
We’ve thought of you.
For a limited time, Design Aglow Studio is offering The Website Make-Over service and this includes a part or full website overhaul, no matter what platform you’re on.
Pre-designed Squarespace Website Templates
High-end Squarespace Website Templates without the high-end price tag to sky-rocket and grow your business
LAUNCHING A WEBSITE JUST GOT A WHOLE LOT EASIER
We’ve taken the guesswork out when it comes to building and designing a website.
Simply add your own written content and images to our templates. Choose a Squarespace template that best fits your brand and be ready to launch within days not months.
Our Design Process:
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This is our opportunity to connect and build a clear understanding of your unique business, brand, and goals. During this consult, we’ll dive into the details of your project—exploring your vision, discussing timelines, and pinpointing key objectives. It’s a collaborative space where we ensure we’re aligned and set the foundation for a successful partnership.
A quote, project proposal and agreements will be sent.
Once these have been approved alongside the 50% non-refundable deposit has been made, this will be required to confirm your spot in our calendar.
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In this phase, we’ll ensure everything is organised and ready for a smooth start. Together, we’ll have a detailed discussion to finalise project timelines, goals, and objectives. Your dedicated client portal will also be set up, serving as a central hub to track deadlines, steps, and phases of the project. It will include clear checklists for both of us, ensuring we stay aligned and on schedule throughout the process.
Once the project has been scheduled in our calendars, we will need to do the prep work before starting. A questionnaire will be required to complete detailing your business, your audience and design preferences.
Depending on your project, this will also include:
Website content guideline documents
Website Sitemap
Logo and Branding Folders
Images Folder
And more
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Once the design brief has been completed we will begin your design project. This will also include industry research, and customer insights to gain knowledge for the design strategy.
You will have two rounds of amendments over a few business days to provide feedback. Once approved we will finalise the design and prepare for handover.
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If necessary, we can schedule a half-hour session for a walk-through of your new website.
We will take you through the simple processes so you can manage the basics of your new website. This will be recorded so you can use it in the future.
The studio will also provide you with a reference Help Guide for your FAQs on your new Squarespace website.

Who We Work With
We specialise in helping entrepreneurs and startups from set up to launched, through to clients at all stages of their business journey.
We custom tailor each proposal to perfectly suit the unique needs and preferences of our clients.
✼ Coaches & Consultants
✼ Health & Wellness Industries
✼ Interior Designers
✼ Professional Service Based Businesses
✼ Photographers
Meet Owner & Creative Designer
Hi, I’m Kellie Annesley-Smith
I don’t believe in just making things “pretty.” My method of operandi, when it comes to working with my clients is Strategy + Design means an Unforgettable Brand.
Everything I create is built with purpose:
✔ Commercially driven branding – ensuring your brand aligns with your business goals and attracts the right clients;
✔ Websites designed for conversion – because aesthetics mean anything without results;
✔ A streamlined, collaborative process – no confusion, no overwhelm, just clarity and momentum.
By blending design, strategy, and storytelling, I create an experience that reflects the heart of my client’s business while making sure it actually drives results.